Story behind e-Safety statistics, part 2: Isn’t this only applicable to older children?

My school is a junior school, so our pupils are the very youngest in the education system. One of the questions I had was whether the Internet was a phenomenon that really only impacted older children, and so we didn’t really have to think about it too hard for our teeny-tiny tots. Let’s look at what the stats say:

• In 2012, 27% of children aged 0-4 years used a computer at all, whilst 4% of 0-4 year olds had their own computer. (Childwise, December 2012)

• In 2012, 23% of children aged 0-4 years used the Internet at all. (Childwise, December 2012)

• Amongst children aged 0-4 years using the Internet in 2012, 11% used every/ most days, 36% 2-3 times a week, 33% around once a week, and 20% less often. The average frequency of Internet use amongst 0-4 year olds was 2.1 times per week. (Childwise, December 2012)

• Amongst children aged 0-4 years using the Internet in 2012, 7% spent about two hours online in an average day, 47% around an hour on the Internet, whilst 37% were online for less than an hour per day (9% not known). (Childwise, December 2012)

So it’s clear that the Internet does have a significant presence in the lives of even our youngest children. Let’s look at what they actually do:

• The main activity amongst 0-4 year olds using the Internet in 2012 was to play games, with 74% playing games online. 28% watched TV or video clips on the Internet, whilst a minority of 13% used specific websites. (Childwise, December 2012)

• CBeebies was the clear favourite website amongst 0-4 year olds using the Internet in 2012, with 61% of parents saying it was their child’s favourite. YouTube was chosen by 11%, followed by CBBC at 7%, and Disney and Milkshake both at 4%. (Childwise, December 2012)

So it seems to me that the youngest children are using the Internet to do things that are already available to them outside of the Internet. I assumed that this was because our youngest children are still always supervised online, so the parents stick with the things they are comfortable with – watching TV, or playing games. Turns out that this isn’t true:

• 35% of 5-7 year-olds are only allowed to use the Internet when supervised. (OfCom, October 2012)

• 47% of 5-7 year-olds have their Internet use regularly checked by their parents. (OfCom, October 2012)

• 53% of 5-7 year-olds are limited to children’s web sites. (OfCom, October 2012)

So in the majority of cases, these choices are not made due to parental oversight. Maybe, these sites are popular because they are popular with the children, not the parents. In other words, it seems that the youngest children naturally seek only to play, and do not seek to experience unsuitable content.

A final thought on supervision, this time for the very youngest:

• Supervision whilst using the Internet was mainly the responsibility of mums, with 76% of children aged 0-4 who used the Internet at all in 2012 having their mum supervise them at least on occasion. Dad supervised for 20% of children, whilst a sibling helped for 26% of 0-4 year olds. 9% of 0-4 year olds were allowed to use the Internet on their own. (Childwise, December 2012)

The online behaviour that I see in my own household most frequently is not using a computer, though – it is swiping through the iThingy to the apps.

• 15% of 0-4 year olds in 2012 used apps at all, either on smart phones or tablet computers. (Childwise, December 2012)

• Amongst 0-4 year olds using apps in 2012, 80% did so mainly on someone else’s smart phone, and 7% did so mostly on their own mobile phone. 13% mainly used a tablet computer to use apps (3% mainly used their own, 10% mostly used someone else’s). (Childwise, December 2012)

Guess the favourite app?

• The favourite apps amongst app using 0-4s in 2012 tended to be games, with Angry Birds topping the list. (Childwise, December 2012)

It’s also my favourite app. And so I have returned to the same conclusion as in the last part, that online life isn’t very different from meatspace life. It therefore makes sense to me that we view Internet usage as a wider social behaviour, that we have to acknowledge and address, starting from our very youngest children.

More in this series: part 1, part 3.  

Where’s Apple’s mojo gone? Oh, there it is.

First a disclaimer: I’m an Apple fanboy. Handing back my Dell windows machine was the highlight of quitting my last job. Every time I start using a new piece of Apple hardware, it just works. And I’ve bought a fair bit of hardware: MacBook, Mac Mini, Time Capsule, Keyboard, Magic Mouse, Track Pad, Airport Express, Apple TV, several iPhones, and slavishly following upgrades of OSX and iOS. I’d buy the Apple watch in a heartbeat, and I can’t wait for Apple iTV to revolutionise the broadcast industry.

However, recently I find myself buying less and less stuff. My MacBook is 3 years old, as is my current iPhone. They still do the job that I bought them for, and still as stylishly as when I first bought them. So to people who say that the pace of technological obsolescence has increased, I agree politely, but point out that Apple is a shining example of how technological advancement can mean extending hardware lifespan, thereby reducing spend over time.

I still remember the Microsoft days, when my laptop needed to be replaced every 18 months due to win-rot, and my phone every 12 months because the next thing was so much better. I’m starting to worry that I’ve lost that upgrade urge completely. I think it’s because Apple has stopped giving me a reason to upgrade, that the technology advancement in OSX that means that my MacBook is still perfectly usable, but that the new MacBook Air isn’t innovative enough to make me want to change (still waiting for the retina display). What’s worse, it seems that Apple is now following, rather than leading.

Take the announcements made at the recent WWDC. iOS 7 is a welcome refresh, because it will make my 3 year-old phone visually new again (it’ll be the “red wedding” for skeumorphism). But it won’t be market leading, because all the new features have already been seen in Metro, Jelly Bean, Web OS. It won’t open up new innovative use cases for me using my iPhone. OSX Mavericks is fundamentally a point release, which I’ll happily pay $30 for, but it won’t open up new innovative use cases for me using my MacBook. Where’s OSXI?

Actually, there was one bright light of innovation: the new Mac Pro. Not only does it look completely different from anything else on the market (I’m thinking Darth Vader’s meditation chamber), but it’s also hugely forward thinking in capability (support for 3x 4k displays, new circuit layout with central air cooling, illuminated port, only upgradeable via thunderbolt). I may not want it, but I’m pleased there is a mad-as-a-bag-of-cats product in the portfolio. Thank you Apple, my faith is restored.